Peperos of all shapes and sizes found almost everywhere in observance of the Millenium Pepero Day
Every November 11th, South Koreans become maniacal frenzy individuals who purchase and trade chocolate covered biscuit sticks named ‘Pepero’ which are manufactured, heavily marketed and distributed by one of the largest conglomerates in both Korea and Japan: the Lotte Corporation. November 11 is Pepero Day, a quirky holiday in South Korea which is similar to Valentine’s Day.
Lotte Corporation is very aggressive promoting the Millenium Pepero Day. Even subway stations were flunked with Pepero advertisement campaigns
You might ask why Koreans celebrate Pepero Day during November 11th? Well, because when you hold up two Pepero sticks they resemble the number 11, and what better way to celebrate 11/11 than clearing out every mini-mart, supermarket, and department store of these delicious treats. Not only are simple boxes of Pepero available, there is a wide variety of cellophane-wrapped, glittered and bowtied gift baskets lining shelves for that extra special someone in your life. So like me, why don’t you also give love, share joy and offer some Pepero to your friends and loved ones today ^_~
Article written by Jeon Chang Bae
from GEO Class 3-5 (Prof. Stephen Jones and TA Mario Rebosura)
